Chicago Bears

How do you attract new Bears fans when the team routinely fails on the field?
Stop selling football as a sport, and start selling it as a lifestyle.

We partnered with renowned street artists to use their own style to spread the word throughout the city.

Locally-targeted billboards reminded Chicago that Bears fans live in every neighborhood.

We partnered with Chicago tastemaker Joe Freshgoods to create an exclusive capsule collection that sold out in under 1 hour.