Mike’s Hard Lemonade

Mike's can't compete with big beer brands trying to own summer.
So we helped them carve out their own little niche: the backyard.

Pop-up backyards appeared throughout the summer, in places people needed them most…like at 5pm after work.

Broadcast and social content reminded fans that summer starts with Mike’s.

We launched the brand’s newest flavor in a pop-up backyard…it was an instant smash hit.