David Seeds
To reenergize the brand, we teamed up with All-Star, Javy Baez to seed award winning content across digital and social media.
The guy literally eats three bags every game.
Simple and surprising .gifs invigorated social feeds all season long.
Custom Javy Baez bobbleheads were used as prizes for social promotions.
Contextually relevant media placements ensured everywhere there’s baseball, there’s David Seeds.