Drake…from State Farm?

We reinvigorated a 100-year old brand by (re)introducing Jake from State Farm.
In just one year he became such a part of culture, he found himself starring in the most talked about
Super Bowl commercial of the year…with the #1 music artist on the planet begging to be his stand in.

Drake from State Farm scored big with Millennials — #1 Twitter, #8 on USA Today’s Ad Meter, and Top 10 Ad of the Year on YouTube.

Social content gave viewers exactly what they wanted. More.